Project Description

United Sports Brands is on a Growth Mission!

USB leverages GO experience to reorganize and strategize for growth


United Sports Brands (USB), a highly profitable, multi-brand sports company with brands like McDavid, Shock Doctor, Cutters, Nathan, and XO Athletic, wanted to optimize their organization for growth. They approached GO in 2018 to help them meet this objective.


GO worked closely with USB’s leadership team to understand their capabilities, identify ”pain points,” and evaluate organization structures built for growth. Additionally, the GO Grow™ strategic planning method was implemented to help USB zero in on key strategic growth initiatives and an action plan to achieve them.


USB’s organization shifted from a ‘category’ based model to a ‘brand champion’ based model, creating more ownership and pride in each of their brands, setting them up for growth. 5 focused, actionable, measurable strategic growth initiatives were developed with their leadership team for immediate implementation.