DJO Grows Into The Consumer Market Sarah Lieneke
DJO Grows into New Markets
Healthcare giant moves boldly by leveraging innovative technology into new consumer markets
A leading B2B medical device company is transforming its business model to prepare for the many changes occurring in the US healthcare market. To do this successfully, the company must identify and cultivate ongoing prospects that exist outside the traditional healthcare industry—leveraging their current expertise and assets.
A complete, multi-year, fully integrated go-to-market plan was developed, including: consumer insights, product opportunities, distribution, marketing, and new and existing staffing requirements. Upon launch, internal market insight and research and development initiatives identified multiple high-growth opportunities. The result? The development of an autonomous B2C division supporting this new line of innovative, benefit-focused products identified in the go-to-market plan.
While financial results are to be determined, client optimism and expectations are very high, since the initiative to acquire new, consumer-facing and premium channels of distribution is exceeding expectations.