Project Description

GO Sizes the Prize for NEP and Eyebobs

Private Equity group leverages GO to better understand market opportunity


When Norwest Equity Partners had the opportunity to acquire Minneapolis-based Eyebobs in 2015, they envisioned a company with significant growth potential. And when they needed to be certain that the growth potential truly existed, they called GO.


GO’s Go To Market team did extensive consumer research to specifically identify clear untapped growth opportunities that Eyebobs could exploit in the future. And GO CFO quantified those opportunities in a multi-year forecast that enabled Norwest Equity Partners to see the true growth opportunity more clearly than ever before


With Norwest Equity Partners’ backing, Eyebobs has the capital it needs to grow the Eyebobs brand beyond its traditional cult following and bring its high-quality, affordable fashion specs to a broader audience across the US and beyond.